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BharatBenz trucks ride on high gear; cross 10,000 units sale

1500-trucks-delivered-ghatge-trucking-1 10th April 2014, Chennai


  • Crosses sale of 1,000 units in a month in March 2014
  • Sales up by 67.4% in the first quarter of 2014
  • Gains 5.3% Market Share in the addressable market above 9T segment


Chennai: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100% wholly-owned subsidiary of the world’s leading commercial vehicle manufacturer Daimler AG, today, announced that it has crossed the sale of its 10,000th truck, since its market launch. Adding to this milestone, the company has also sold 1,000 units in a month, for the first time in March 2014. Sale of BharatBenz trucks grew over 67% in the 1st quarter of 2014 (2,203 units) as compared to the same period in 2013 (1,316 units) with a significant market share of 5.3% in addressable markets above 9T segment, while the overall truck market >9T decreased by another 22% in the same period, clearly indicating that BharatBenz is steadily becoming the brand of aspiration for many Indian truckers.

Mr. Marc Llistosella, Managing Director and CEO, Daimler India Commercial Vehicles (DICV), said, “The year 2014 began well for us and it underlines some key developments in the company. The sale of the 10,000th truck is a remarkable achievement for us, given the fact that we have made it in just 18 months of operations in the country. Another notable aspect is that these trucks were sold with transparent pricing without any discount. This is a clear testimony of the trust we have built in our customers, dealer and supplier partners who have partnered us in this successful journey so far. The current slowdown in the industry has given us an opportunity to feed the market with highly competitive products and services, offering our customers an unbeatable value proposition for their business.”

Mr. VRV Sriprasad, Vice President, Marketing, Sales and After-sales, DICV, said: “BharatBenz rolled out into the market with a highly systematic planning that focused on a clear understanding of the Indian customer. This achievement of sales of 10,000 trucks in such a short time of 18 months clearly proves that BharatBenz has acquired this understanding. Our future focus will remain to stay close to the Indian trucker to provide him products of the highest quality and reliability matched by a highly efficient service package.”

DICV launched its Heavy-duty trucks in September 2012 and followed it by the launch of its Medium-duty range in February 2013. In January 2014, it launched its Tractor and Construction Mining models, covering the entire range of trucks in the medium and heavy duty segments. DICV has gained a substantial market share in the Southern region and has been registering a steady growth in other markets of West, North and Central.

The products have been well received by the customer and have been ably supported by a state-of-the art and customer-friendly after-sales across a robust network of 71 state-of-theart dealer outlets in the country. Customers have also been able to experience industry-first finance and insurance packages that have made owning a BharatBenz a delightful experience.

On the exports front, DICV along with Mitsubishi Fuso Truck and Bus Corporation (MFTBC) has made significant inroads into the African market with the launch of robust DICV-made FUSO trucks in Tanzania, besides Kenya and Zambia as part of Daimler’s Asia Business Model.

DICV received the coveted TS16949:2009 certification for implementation and maintenance of Quality Management System in the area of Design & Development and Manufacture of commercial vehicles and has been rated ‘Stable’ by CRISIL for its long term operations in the country. DICV recently laid the foundation stone for its new Bus plant in Oragadam, with an earmarked investment of INR 425 crore that will roll out front and rear engine buses under the brand BharatBenz and Mercedes-Benz, respectively

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